Live case study
MPH Builders @ Westgate Entertainment
A real client design request pulled from the Services Dashboard, its approved proof from ANC production FTP, and a reinterpreted direction built from the brief.
1. Original request — as received
Notes on the request from the client: Interested in creating an animated concept for at least one of the boards, specifically a slot machine–style animation where the lever is pulled and the three slots land on the logos tied to the painting project. (MPH logo, Ghaster logo & Behr Paint Logo) I don’t think every ribbon or pylon needs to feature the slot machine concept, ideally, we’d reserve the animation for a few boards and use the others for supporting creative with copy and branding to keep the campaign visually diverse. I’ve attached the logos he’s referencing, and some copy inspo we could include on the non-animated billboards.
- Jackpot Just Hit
- Westgate
- MPH Builders
- Bet on Better Paint
- MPH Builders
- Your Next Painting Partner
Display Specs:
- Ribbon Displays: 2480w x 680h
- Pylon Displays: 1220h x 1520w
Assets:
X:\Jobs-RH\2026\WGT-ARZ\_SUPPLIED ASSETS\MPH Builders
Wrike: https://www.wrike.com/open.htm?id=4388708240
2. Approved proof — from production
Pylon — 1200×1520
WGT-ARZ_1200x1520_MPH Builders.mp430.2 MB
Ribbon — 2480×640
WGT-ARZ_2480x640_MPH Builders_Board.mp427.5 MB
Source: /W/WGT/WGT-ARZ/Approved Content/2026/MPH Builders on ANC production FTP.
3. Our reinterpreted direction
Keep the slot-machine idea, but strip the casino chrome. Three paint-swatch "reels" resolve into MPH, Ghaster, and Behr marks on a navy arena canvas. Clean, contractor-brand, high contrast.
MPH BUILDERS
GHASTER INC.
BEHR PAINT
MPH BUILDERS
Bet on Better Paint
MPH
GHASTER
BEHR
YOUR NEXT PAINTING PARTNER
Jackpot Just Hit • Westgate
4. Info & audit trail
- Request source
- Services Dashboard — design_requests table
- Request ID
- 54f1aa72-85e4-4525-a417-de87c6ae4781
- Approved proof path
- Approved Content/2026/MPH Builders
- Proof files
- 2 × MP4 (pylon + ribbon)
- Ribbon spec
- 2480 × 640 px
- Pylon spec
- 1200 × 1520 px
- Key copy lines
- Jackpot Just Hit / Bet on Better Paint / Your Next Painting Partner
- Reinterpretation note
- Slot-machine concept retained; chrome casing removed in favor of paint-swatch reels and navy/amber/red palette.
Built directly from the original client brief. No vendor names in the public page. Deployed as a static comparison on a standalone subdomain.